Market Yourself

6 years ago


It’s competitive out there! If you want to land your dream job, you need to put your best foot forward and set yourself apart from the rest of the job seekers. But how do you make sure you’ll stand out from the crowd?

1. Sell Yourself
Think of yourself as a product and market yourself as such. The most effective marketer knows how to position his or her product and advertise all the benefits that are relevant to the needs of a buyer. Do this for yourself. Do you look the part? Are you wearing the right outfit? Is your CV outstanding and presented correctly? Have you practiced answering those difficult interview questions? Have you prepared answers which highlight your strengths, your work experience, your industry knowledge, your contacts, your specific skills, your abilities and successes?
2. Clean Up Online
In this day and age potential employers will probably Google you. So if your Facebook page is open and has last weekend’s photos of you rolling on the floor clutching a bottle of vodka, you might want to change your privacy settings. Check yourself out online. What comes up? Make sure your online presence is squeaky clean and shows you in the best light possible. If the first thing that pops up is your mug shot, you may want to consider hiring a professional company to clean up your online presence for you. Either that or change your name!

3. Network, Network, Network
As the old saying goes: “It’s not what you know, it’s who you know.” And this can be somewhat true, at least in the beginning to open doors. If you want to land your dream job you need to be constantly networking. Attend relevant business and social networking events to increase your profile, and contribute actively to these platforms by sharing your success stories. Join all the relevant online forums, Facebook and LinkedIn groups. Just keep networking and run with the crowd you want to be working with.
4. Swot Up
One of the best ways to stand out from other job seekers and impress your potential employer is to show them your knowledge of their company and the industry. Make it your mission to find out as much as you can on the companies where you would like to work and do due diligence on its senior management, history, products, services, successes, significant projects, partners and most of all, its competitors. Check out their website, get your hands on their annual accounts, Google the key players… Know everything there is to know and you’ll wow them at your interview.

5. Work with a Headhunter
Specialist recruitment consultants will really help you highlight your most compelling transferable skills and build a strong case for you to present to potential employers. When you work with a headhunter, you will also receive invaluable career consultation, advice and feedback as well as professional coaching to help prepare you for further interviews. A headhunter will also be able to open doors and opportunities within the industry you may have not known about.

6. Testimonials and Referrals
Testimonials and referrals are a great way of marketing yourself. Having someone else’s endorsement on your capabilities and performance is an extremely powerful tool. So start saving emails and written comments from your colleagues, former bosses and customers that compliment your work efficiency, professionalism, contribution, skills and abilities or anything that is highly positive and reinforces your strengths. If you don’t have any, ask for them.